Wednesday, May 13, 2015

Mattresses, Montrose, and Mattress Marketing

Houston is saturated by the mattress market. You've seen the locations of the nearly 170 Mattress Pro, Mattress Firm and Mattress 1 One locations around the Houston area. Houston's Swamplot website just announced yet another Mattress Pro location along Westheimer in an old convenience store. I thought we had reached peak mattress here in Houston, specifically in Montrose. Apparently not. And, for as enterprising as Houston is, we surely haven't taken mattress marketing to the next level. They have in Washington, DC though.

There are only so many ways to market mattresses, right? Think again. DCist ran a story today advertising that online mattress retailer Casper has announced a week-long pop-up shop in Washington DC's Georgetown neighborhood. From May 13-17 customers can swing by the pop-up shop to try out mattresses, and oh; have a waffle and coffee, all while having their dreams interpreted.



Houston should feel a bit snubbed as the regional mattress king though, because Casper is planning to bring its Snooze Bar to Austin's 5th Street May 27-31. You can find more details on the event's Facebook page. You can book an appointment for the Austin Snooze Bar now. Another week long event will take place in San Francisco as well.

Just think of Mattresses and Margaritas. Happy Hour Naps. You can call happy hour offerings "Nappitizers". Montrose has a lot of bars. Montrose has a lot of mattress stores. (The neighborhood is even being referred to as Mattrose now.) It's a perfect match. I certainly can't take credit for this idea, but the enterprising mattress mavens and bar owners of Houston, especially in Montrose, sure need to know that this business model is out there.


21 comments:

  1. I thought we had reached peak mattress here in Houston, specifically in Montrose. Michael

    ReplyDelete
  2. One can get excellent color saturation with perfect offset printing services but not all printing companies can deliver that service. The rare companies use the pantone matching system which is among the most accurate color panels which are used anywhere for printing. View

    ReplyDelete
  3. It also involves for the technical as well as creative aspects of the Internet including advertising, development, design and sales.
    showboxdownloadsapp.com

    ReplyDelete
  4. I was taking a gander at some of your posts on this site and I consider this site is truly informational! Keep setting up.. IT Project Management Company

    ReplyDelete
  5. Having content indexed in the top ten slots at the major search providers can yield a big spike in targeted traffic. Having exceptional sales copy on Web pages can help to convert visitors into customers.
    stock alerts

    ReplyDelete
  6. The quality of the original mattress is usually low; and even if the sofa bed does come with a good quality mattress, it often has to be replaced after just a little use. jay williams

    ReplyDelete
  7. Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards, Green tea mattress review

    ReplyDelete
  8. Likewise, you want to be aware of the Indentation Force Deflection (IFD.) A mattress with good IFD will have some ability to absorb shocks, meaning you won't get bounced around every time someone else moves on the mattress. IFD is also a measure of the mattress's firmness.princess carriage toddler bed

    ReplyDelete
  9. Where to find good mattress at side sleepers with back pain solution.

    ReplyDelete
  10. This not only offers you maximum comfort while sleeping, but also helps to reduce night sweating that can be very uncomfortable. casper mattress review

    ReplyDelete
  11. If you like to sleep on your back, you probably want to sleep on a firmer mattress than a side sleeper. Side sleeping mattress

    ReplyDelete
  12. Likewise, you want to be aware of the Indentation Force Deflection (IFD.) A mattress with good IFD will have some ability to absorb shocks, meaning you won't get bounced around every time someone else moves on the mattress. IFD is also a measure of the mattress's firmness.safest crib mattress

    ReplyDelete
  13. I am upbeat to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and execute the idea. Much obliged to you for the post. niche backlinks

    ReplyDelete
  14. orthopedic mattress mattresses have the ability to provide substantial and constant support to people with differing sleeping styles and body types.

    ReplyDelete
  15. They keep your mattress in the best condition and protects from accumulating dust and other allergens. Best daybed

    ReplyDelete
  16. A couch mattress, also known as a hide a bed mattress, is a quintessential piece of furniture for many people. However, not everyone knows how to pick out a good replacement.Zinus Memory Foam reviews

    ReplyDelete
  17. Eight Sleep Coupon Code to save $175 on Eight sleep beds or mattress using latest promo codes.
    eight mattress coupon

    ReplyDelete
  18. A wool best mattress topper is also recommended for people who have very firm mattress because it has a luxurious feeling and will balance out support and comfort.

    ReplyDelete
  19. SEO Powersuite has managed to establish itself as one of the most cost-effective SEO software. ann arbor seo

    ReplyDelete
  20. Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. Assam Ration Card Details

    ReplyDelete
  21. A quality mattress that suits your body shape and sleeping position is integral to a good night's sleep. Our mattress buying guide will help you find your perfect mattress. Get more from happy beds reviews.

    ReplyDelete