Wednesday, June 18, 2014

OK Go's " The Writing's On The Wall" Optical Illusion Video - Influenced by an Australian Parking Structure? - Urban Optical Illusions

Yesterday while browsing Twitter I came across an article from Gizmodo about OK Go's new music video for their song "The Writing's On The Wall". Watch it now before you read on further:


Okay, go grab the sides of your chair to reorient yourself. It's an amazing work of art. OK Go is no stranger to stunning visuals in music videos, as seen with their Here It Goes Again video. After watching their latest video, and reorienting myself, I knew I had seen similar art in a parking garage of all places. I've never visited Melbourne, Australia's Eureka Tower Carpark, but I stumbled across pictures of it at one point while researching ways to incorporate art and design into the traditionally utilitarian design of parking structures.

Eureka Tower Carpark has some amazing illusions as you drive through, which double as navigational signage. Go ahead and take a tour and see for yourself. It was the work of Australian artist Axel Peemoeller, who apparently channeled his inner M. C. Escher, the Dutch artist who may be most widely known for his Drawing Hands piece. The directional signage in the structure brings some fun to a normally drab environment.

Scenes from inside Melbourne's Eureka Tower Carpark


Upon doing further research for examples to spruce up parking structures, I found an ambitious marketing strategy in South Carolina from the Greenville Literacy Association annual book sale. Their marketing consisted of a collection of book scenes throughout a local parking structure, as well as an optical illusion visible only from the city's Main Street Bridge.

The Greenville Literacy Association's Main Street Bridge optical illusion
The Greenville Literacy Association's marketing campaign also had other fun and fantastic designs, although not optically illusive. They worked with designers to incorporate book drive advertisements on parking structure elevators;


on stairways within the structure;


and on nearby public utility infrastructure;


There are many other examples of urban optical illusions, like these in New Zealand from artist Mike Hewson



Who says that public infrastructure can't be both functional and fun?! I don't know whether the Eureka Tower Carpark is the best parking structure in Melbourne, Australia, but it must be the most talked about. Even people around the world know about it, simply because of a little bit of fun, vision, and a few cans of paint.

32 comments:

  1. Custom Essay Writing - Should You Buy Essays Online? law essay help uk

    ReplyDelete
  2. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. Research Writing Service

    ReplyDelete
  3. You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. essay writing services uk

    ReplyDelete
  4. I have bookmarked your blog, the articles are way better than other similar blogs.. thanks for a great blog! PhD Thesis Writing Service UK

    ReplyDelete
  5. Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I'll be sure to check back again real soon. Coursework Writing Service

    ReplyDelete
  6. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet! paper writing service

    ReplyDelete
  7. You could be an administrator or work even in regulatory limits in schools and universities. There are open doors for work with programming producers who convey best in class instrument and advancements for education.Dissertation Writing Service UK

    ReplyDelete
  8. I am happy to find this post Very useful for me, as it contains lot of information. I Always prefer to read The Quality and glad I found this thing in you post. Thanks Best Assignment Help UK

    ReplyDelete
  9. My Essay Writer is the go-to source for the completion of academic assignments. If you are screaming out “essay writing service,” you’ve come to the most elite essay writing service

    ReplyDelete
  10. I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog! capstone project help

    ReplyDelete
  11. I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? Best Dissertation Writing Service Projectsdeal

    ReplyDelete
  12. This is a brilliant blog! I'm very happy with the comments!.. best assignment help uk

    ReplyDelete
  13. No one can have a perfect idea about all of these because according to a dissertation help company, there are still lot of other things that can be suggested.

    ReplyDelete
  14. What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. edupeet

    ReplyDelete
  15. i really like this article please keep it up. writing

    ReplyDelete
  16. I agree that a second pair of eyes is absolutely essential to avoid rejections. Through WordsRU.com I was able to get top class editing and proofreading, manuscript critique. They also write excellent author profiles and book synopsis, so pretty much the entire package.
    Academic Editing and Proofreading Services
    Academic Editing Services
    Academic Proofreading Services
    Article Editing Services
    Article Writing Services
    Journal Article Editing Services
    Book Editing Services
    Book writing Services

    ReplyDelete
  17. Learning to proofread your work yourself is a a must-have skill. But, it always helps to have a second pair of eyes review your work to make sure you haven't missed embarassing typos, or grammatical and syntactical errors. I'd suggest WordsRU.com for this. It also saves you a lot of time to have your work formatted according to the right style. Saves you a lot of time and allows you to focus on your work.
    Proofreading Services For Business
    Research Paper Writing Services
    Children's Book Editing Services
    Children's Book Writing Services
    Scientific Editing Services
    Editing Services For Business

    ReplyDelete
  18. This is great advice. If you're looking for professional editing and proofreading, check out WordsRU.com. They are thorough, quick and are ready to answer any questions you might have even after the edit
    Essay Editing Services
    Dissertation Editing Services
    Thesis Editing Services
    Academic Report Editing Services
    Academic ESL

    ReplyDelete
  19. This is my first time i visit here. I found such a substantial number of interesting stuff in your blog especially its examination. Really its inconceivable article. Keep it up. tiling contractors London

    ReplyDelete
  20. I agree that a second pair of eyes is absolutely essential to avoid rejections. Through WordsRU.com I was able to get top class editing and proofreading, manuscript critique. They also write excellent author profiles and book synopsis, so pretty much the
    Academic Editing and Proofreading Services
    Academic Editing Services
    Academic Proofreading Services
    Article Editing Services
    Article Writing Services
    Journal Article Editing Services
    Book Editing Services
    Book writing Services

    ReplyDelete
  21. Learning to proofread your work yourself is a a must-have skill. But, it always helps to have a second pair of eyes review your work to make sure you haven't missed embarassing typos, or grammatical and syntactical errors. I'd suggest WordsRU.com for this
    Proofreading Services For Business
    Research Paper Writing Services
    Children's Book Editing Services
    Children's Book Writing Services
    Scientific Editing Services
    Editing Services For Business

    ReplyDelete
  22. This is great advice. If you're looking for professional editing and proofreading, check out WordsRU.com. They are thorough, quick and are ready to answer any questions you might have even after the edit
    Essay Editing Services
    Dissertation Editing Services
    Thesis Editing Services
    Academic Report Editing Services
    Academic ESL

    ReplyDelete
  23. Great work did by you. Informative and problem-solving content that users can easily digest can work for all types of blogs. When a user finds something informative on a blog, he/she is more likely to come back from your side. <
    homework essay

    ReplyDelete